FOR IMMEDIATE RELEASE February 25, 2005
Contact: Cleve Mesidor (202) 223-7560
Former Falcon Gary Burley & Councilmember H. Lamar Willis Support Unprecedented Collaboration To Reduce Cardiovascular Disease Disparities in Atlanta
Foundation Launches Healthy Heart Campaign to Tackle Disparities
ATLANTA, GA (February 25, 2005) – Today Councilmember H. Lamar Willis and former Atlanta Falcon Gary Burley joined National Minority Health Month Foundation (NMHMF), the American Heart Association and the Atlanta Medical Association to launch the Healthy Heart campaign, a data-driven initiative, at a press conference at Atlanta City Hall. Pfizer Pharmaceuticals, Inc. is the sponsor of the groundbreaking effort.
“American Heart Month is the best time to kick off this evidence-based initiative to tackle cardiovascular disease disparities in Atlanta,” said Dr. Gary Puckrein, Executive Director, NMHMF. “The Healthy Heart campaign is an innovative and systematic approach to identifying individuals who are at highest risk and strategically implementing interventions, while supporting existing efforts to eliminate health disparities. Our goal is to turn red zip codes associated with a disproportionate prevalence of premature morbidity due to cardiovascular disease into green, healthy zip codes.”
The Healthy Heart campaign will target specific “red” zip codes in Atlanta where cardiovascular disease disparities are significantly higher than the national average in an effort to eliminate the disproportionate burden of premature death and preventable illness. Small grants will also be available to local organizations to facilitate screening events, education, and follow up. Read More