Pharma gets social: pharma lessons in social media and clinical trials

Pharmaphorum: Daniel Ghinn, March 21, 2012.

The use of social media in supporting medical research is rapidly moving from experimental pilots to informed strategies. Indeed, an increasing number of companies and healthcare stakeholders are exploring how social media can support clinical trials activity, and as they do so, some interesting trends are emerging.

In this article I’ll review some lessons learned by those who are currently pioneering in this area.

Integrating online sources

According to patient recruitment company Acurian, which serves the medical research industry by recruiting suitable patients for participation in clinical trials, an increasing number of patients recruited by the company come from online sources including large health networks and social media platforms like Facebook and MySpace. Read More