Social Networking Technologies as an Emerging Tool for HIV Prevention

A Cluster Randomized Trial

Annals: 9/3/13

Background: Social networking technologies are an emerging tool for HIV prevention.

Objective: To determine whether social networking communities can increase HIV testing among African American and Latino men who have sex with men (MSM).

Design: Randomized, controlled trial with concealed allocation. (ClinicalTrials.gov: NCT01701206)

Setting: Online.

Patients: 112 MSM based in Los Angeles, more than 85% of whom were African American or Latino.

Intervention: Sixteen peer leaders were randomly assigned to deliver information about HIV or general health to participants via Facebook groups over 12 weeks. After participants accepted a request to join the group, participation was voluntary. Group participation and engagement were monitored. Participants could request a free, home-based HIV testing kit and completed questionnaires at baseline and 12-week follow-up. Read more